MYAWARE

Myasthenia is a rare, long term condition that causes muscle weakness. It can affect anyone and can be fatal. Myaware is a charity that provides care and support for sufferers and their families, funding treatment and research to find a cure.

The company needed a consistent and cost effective way to establish a visual identity, something versatile that could be used over all mediums. Not a rebrand, but something to help make Myaware more instantly recognisable. 

A simple illustration style was developed with a fresh, positive feel, introducing splashes of colour to newsletters, fundraising campaigns etc. 

I am continually building up a library of people covering gender, age, race etc in lots of everyday poses and situations to illustrate that the condition can affect anyone.