FLAME GURU

I created this identity for a gas, oil and heating technician called FlameGuru, or Darren, as we know him. A memorable name [FlameGuru, not Darren] and one that the client wanted to support with a literal icon.

The illustrated figure went through many changes before reaching this stage; beards and faces came and went, he tried on different clothing and his skin colour changed too.

The final design reflects the man behind the brand; offering a service with wisdom and ethics.