IGSD

This sportswear venture has a great name, but one that was tricky to use; IGSD. 

The phrase that the letters spell [I Get Sh*t Done] perfectly reflected the positive attitude of the company, but they didn’t want to literally spell it out, especially as they had a kids range.

The problem became the solution. Phonetically spelling out the letters created a quirky and memorable brand name. EYE – GEE – ESS – DEE.